Blog

The Olympic Games. The biggest event in the world

The next Olympic Games are behind us. Paris welcomed the athletes and us, the fans, with a unique atmosphere and beautiful visual setting of…Read more

“Crowd Promotion”: the value of a brand’s community.

“Crowd Promotion” is a phenomenon in marketing communication where the recipients of the promotional message are actively involved…Read more

“Mystery Shopper” study in the Office

A “Mystery Shopper” Study is used to evaluate the functionality of offices and the performance of their staff. This research method…Read more

Focus research - group interviews in the office

Recently, we wrote about quantitative research techniques used by city and commune offices in resident opinion research. This time we want to look at…Read more

From opinion surveys to residents' satisfaction

Opinions about the quality of services provided by city and commune offices have a direct impact on residents' perception of the quality of…Read more

Ambient media in OOH. How is it done?

The world of advertising does not stand still. Advertising looks for non-standard solutions and new ways to reach the customer. Sometimes it escapes…Read more

Advertising banners in OOH

Advertising boards, called goats or A-boards, are a simple element of event equipment in the OOH space. What makes gangs so…Read more

Navi-stand - information and navigation in OOH

In a world driven by technological development, in which some of our current responsibilities and tasks are taken over by computers, robots and…Read more

Events on buses, trams and stops

In the last article "Promotion of culture in OOH" we wrote about a press conference taking place in a tram. Today we will talk…Read more

Promoting culture in OOH

Festivals of various nature: music, film, theater, as well as performances, concerts, revues and exhibitions create our cultural environment…Read more

Social campaign in OOH

Educational campaigns on sobriety are part of the specific nature of social campaigns. Every season, there is a lot of talk about sobriety…Read more

Examples of good CSR practices. Environmental Protection

In our previous post Corporate Social Responsibility. The idea of ​​CSR presents basic issues regarding CSR - definition, idea, tools and benefits of…Read more