Blog

Digital revolution in transit advertising in Krakow - LCD screens in Mobilis buses, changing the calculation of OOH advertising

The development of digital technologies significantly affects the outdoor advertising industry, and is especially visible in the transit advertising…Read more

Targeting on the move, or how to precisely reach consumers thanks to advertising on LCD screens in means of transport

A morning bus to work, buying a ticket at a ticket machine, traveling by IC train to a business meeting, waiting for check-in at…Read more

Ecology in territorial marketing. Fashion or necessity?

Ecology is one of the fundamental issues communicated by territorial brands. In many development strategy documents for cities and municipalities, we…Read more

Play! Polish Capital of Culture. Katowice 2027

At the end of September, the results of a competition were announced in Warsaw, in which several Polish cities competed for the title of…Read more

Helping by running

Poland Business Run 2024. It is safe to say that participating in this largest charity business relay has become our tradition. Because for the third…Read more

The Olympic Games. The biggest event in the world

The next Olympic Games are behind us. Paris welcomed the athletes and us, the fans, with a unique atmosphere and beautiful visual setting of…Read more

“Crowd Promotion”: the value of a brand’s community.

“Crowd Promotion” is a phenomenon in marketing communication where the recipients of the promotional message are actively involved…Read more

“Mystery Shopper” study in the Office

A “Mystery Shopper” Study is used to evaluate the functionality of offices and the performance of their staff. This research method…Read more

Focus research - group interviews in the office

Recently, we wrote about quantitative research techniques used by city and commune offices in resident opinion research. This time we want to look at…Read more

From opinion surveys to residents' satisfaction

Opinions about the quality of services provided by city and commune offices have a direct impact on residents' perception of the quality of…Read more

Ambient media in OOH. How is it done?

The world of advertising does not stand still. Advertising looks for non-standard solutions and new ways to reach the customer. Sometimes it escapes…Read more

Advertising banners in OOH

Advertising boards, called goats or A-boards, are a simple element of event equipment in the OOH space. What makes gangs so…Read more